If you have not yet developed and implemented a remote employer brand strategy, you should start – regardless of whether you have remote employees right now or not. The best candidates follow companies they admire early on in their careers and they find these companies on social media. What your employees say about you, your company culture and their growth prospects matter to future candidates – A LOT!
Your company’s first impression is also oftentimes determined by the job descriptions you post. Check out our article to read about the latest tips and advice on writing effective job descriptions for remote roles.
Gone are the days when free food and a foosball table were enough to attract the right talent. Great talent wants to know that they have great prospects at your company. If your reputation as an employer is tarnished, you will face challenges in recruiting top talent. Building your remote employer brand comes down to how well you humanize and communicate your employees’ experience at your company. Let’s take a look at the top three elements you should be considering when developing and refining your strategy:
Your Social Media Presence
It is widely acknowledged that employers use social media to assess candidates during recruitment processes. However, what is less discussed is how often candidates use social media to scope out great employers. According to a recent UK research effort, 79% of job seekers in the UK used social media in their job search last year. This number goes even higher for younger job seekers. If your company does not have a social media presence, it will likely go under the radar of a majority of job seekers in the market. Here, it’s important to know where your job seeker audience is most likely active most. Managing multiple social media platforms at once can be draining for smaller and medium-sized companies. Finding out where your target candidate pool “hangs out” will be key in directing your resources in the right direction.
Your Employees’ Growth and Development
Nothing speaks more loudly about a company’s employer brand than the voices of its current employees. Word of mouth travels quickly – both to build up a reputation, but also to tear down a reputation. The number one reason great candidates join a company is because of the growth prospects the company offers. This is most effectively communicated through the career trajectories of current employees. Investing in your current workforce, their growth and well-being will trickle down to your recruitment pipeline, helping to attract talent.
Your Role in Leading Industry-relevant Conversations and Communities
Many small businesses do not dedicate a significant number of resources to broadening their leadership role in their industry. Not only does this help to raise the visibility of their company among potential clients and customers, but it also goes a long way in building up their brand as a potential employer. With every significant milestone, you are communicating what is most important to your mission and vision. Job seekers are paying attention.
At Jobkast, we recognize the critical role that social media presence plays in building a remote employer brand. We offer services that can help smaller and medium-sized companies boost their reach to remote candidates without significant resource outlays. Log in to Jobkast and find out how we can help you grow your remote employer brand.
