Staying up-to-date on remote digital marketing job trends and building your skills in these areas can increase your chances of landing successful remote digital marketing jobs, but the competition is stiff. To get to the interview, you need to draft a double-proofread, keyword and applicant tracking systems ATS-optimized resume with achievements that are directly relevant to the digital marketing job you are seeking, highlighting your certifications, remote work experience and skill sets.
Here are some tips to help you draft a standout remote digital marketing resume:
ATS-optimized Resume
Employers use applicant tracking systems (ATS) to manage their recruitment processes – from posting jobs, to screening resumes and tracking applicants. If you do not make ATS-optimized Resume, chances are high that an actual human recruiter will never see your resume. The biggest mistake we see applicants make over and over again is to include two columns in their resumes. ATS is not savvy enough to parcel out information that is presented in two columns. So even if you think your resume looks more eye-catching with two columns, the ATS will not scan it correctly and you will not make it past the screening process. Keep your resume format simple and in one column. Do not insert graphics and pictures – focus on creating clear, flawless, keyword-optimized content.
Use Keywords Relevant to the Job
If you are using outdated or irrelevant keywords, you are diminishing your chances of being selected for an interview. Digital marketing is evolving at break-neck speeds and it is essential to stay up-to-date on the latest terminology and technologies. Make sure to include keywords relevant to the specific digital marketing role for which you are applying. ATS algorithms and hiring managers are looking for these keywords from your ATS-optimized Resume to shortlist candidates for interviews.
Focus on Your Achievements and Results
The bullet points in your resume should be highlighting your achievements and the outcomes of your work. The single biggest mistake we see in candidate resumes is the misuse of bullet points as laundry lists of tasks. Instead, each bullet point should focus on your achievements and results. Showcase how you have helped companies grow their online presence, increase their website traffic, or boost engagement through social media. It is critical to use quantifiable metrics to demonstrate your impact. These can include increased sales, improved conversion rates or decreased bounce rates.
Include Relevant Education and Certifications
A degree in marketing can be helpful, but because the industry is so fast-paced, it is not enough. Employers are often much more interested in your hands-on experience and expertise with digital marketing tools, resources and platforms. If you have relevant certifications, such as Google Analytics, Hubspot Inbound Marketing or Hootsuite Social Media Marketing, be absolutely certain to include them on your resume. Demonstrate that you are dedicated to your craft by taking the time to keep your skills up to date.
Make Sure your Resume is Easy to Read
This may seem obvious, but you would be surprised how often we come across resumes that are challenging to decrypt. Remember, a hiring manager needs to get a full picture of your background in less than six seconds. Your resume should be easy to read, including clear headings, consistently-formatted bullet points and font. Do not use graphics, images or other distracting features in your resume.
Tailor Your Resume To The Job
Candidates often complain about how much time they spend applying to jobs that ghost them. Our response here is simple. Spend a fraction of that time reading the job descriptions from beginning to end. Determine whether the job is for you and apply with a resume that is actually tailored to the job description. Do not create a universal resume that you send to thousands of employers without knowing whether you want the job. Spend more time following the company, figure out who the hiring manager is and network with people on the team. Do not use your resume to spam employers at large.
Highlight Your Remote Work Experience
Remote-first employers are not only looking for relevant skill sets, but they are also looking for previous remote work experience. This is reassuring to them, signaling that you have learned to manage your time and deliverables in a previous role. If you have significant remote work experience, do not hesitate to create a “Remote Professional Experience” section in your resume. In this section you elaborate on the technologies you have used to collaborate with teams or communicate with clients remotely.
Proofread, proofread, proofread
No need to elaborate here – A single typo or grammatical mistake can be enough to turn away a hiring manager. Your future employer is depending on you to market their products and services to the rest of the world. If you cannot proofread a single page, how can you manage the details of an entire marketing campaign? Enough said.
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