The digital marketing industry is evolving quickly and globally. As companies increasingly shift to remote work, job seekers are keen to understand the latest trends in remote digital marketing jobs. Companies are increasingly looking for top talent globally to help them reach their target audiences and achieve their business goals.
Here are some of the latest trends in the remote digital marketing job market in 2023:
Increase in Remote Job Openings AND Competition
The acceleration in remote work trends is expected to continue in 2023. However, the number of highly qualified professionals looking for remote roles is also skyrocketing. Remote-first is expected to surpass the preference for fully-remote roles in 2023. An increasing number of job seekers are expressing a preference for working remotely, but also acknowledging the importance of in-person interaction from time to time.
Digital Marketing Specialists Are In Demand
Companies are increasingly looking for digital marketing specialists who are knowledgeable in specific areas such as SEO and PPC. Make sure to highlight these specialities in your resume because they will give you a significant competitive edge.
Technical Skills Are Critical
Digital marketing professionals are expected to bring technical skills to the table as there is an increasing use of digital tools and technology. Job seekers who are familiar with analytics tools, marketing automation software and programming languages will be in high demand. These skills are becoming easier to pick up on digital educational platforms worldwide for free. If you do not have the right technical skills, there is no better time to start learning than now.
Collaboration and Communication Are Key
Remote careers cannot be built without strong collaboration and communication skills, and digital marketing is no exception. Both of these skills need to be developed and refined on a continual basis – without exception. Job seekers who do not possess these skills will face countless challenges and those who do have these skills will be expected to continue to build on them.
Explosive Growth in E-commerce and Digital Advertising
Online shopping and digital advertising are still on the rise, and employers are seeking professionals with experience in these areas. If you are successful in demonstrating a strong understanding of e-commerce and digital advertising in your resume, you will have an advantage in the job market.
Check out our advice for writing ATS-optimized resumes for remote digital marketing jobs, and sign up to get alerts for remote digital marketing jobs posted by some of the most exciting companies in the world.
